Can Social Media Replace a Business Website?
"Doesn't social media replace the need for a business website?" This was one of the many questions asked at the Small Business Tech Panel at the Warehaüs, a coworking space in Holland, Michigan in...
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Website Mistakes Small Businesses Make, and How to Fix Them: WordCamp Grand...
I gave this presentation, Website Mistakes Small Businesses Make, and How to Fix Them, at WordCamp Grand Rapids 2014. I’ve seen many small businesses make website mistakes that hurt their results. My...
View ArticleWhy Your Website Should Be the Center of Your Web Presence
Business owners and other business people, your website should be the center, or hub, of your web presence. It's the only way to maintain control of your professional image, content, and design. You...
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Business Website Mistakes: Chamber Tech Lunch
Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content,...
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Control How WordPress Posts Look on Social Media, with Open Graph
You want your WordPress posts and pages to look as good as possible when they're shared on social media. Here's how to control that, using the Yoast SEO plugin to set Open Graph meta data. Watch the...
View ArticleYour Website Just Launched. Now What?
Imagine you have a fancy new website with striking design, spot-on SEO and all the bells and whistles. Now what? Your gut is telling you to leave the site alone … it’s working perfectly, right? Wrong!...
View ArticleTop 15 Mistakes IT Websites Make and How You Can Avoid Them
According to a Computer and Information Science study, information technology professionals have high levels of agreeableness and tough-mindedness. In other words, you’re naturally empathetic,...
View ArticleSecurity: The Most Important Service Your IT Company Isn't Marketing (And Why...
The way businesses operate has changed. More people work remotely, outside of protected corporate networks. More people work from mobile devices, using apps that aren’t IT-approved and networks that...
View ArticleWhy Your Business Needs a Mobile-Friendly Design Now
When visitors open your website on their phones, they’re interested in utilizing your services in real-time. They’ve searched for you, decided your business is credible, and now they want to find out...
View ArticleHow to Rank in Google (Search Engine Ranking Factors)
Because Google is the most-used search engine in the US, it makes sense for businesses that market to US markets to concentrate their efforts on Google. Most of the changes you make for the sake of...
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"Digital Marketing for Dummies" (Book Summary)
Digital Marketing For Dummies by Ryan Deiss, Russ HenneberryMy rating: 5 of 5 stars This is a practical guide to digital marketing for small and medium businesses. It covers the major types of digital...
View ArticleWhat is Web3? Web 1.0, 2.0, & 3.0 Defined
You've probably heard people talking about Web3 or Web 3.0, and maybe you're unsure what it means. Let's stroll back through the last 30 years to see what Web 1.0 and 2.0 are, and what Web3 may...
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